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The Unbearable Lightness of Being Essay Example

The Unbearable Lightness of Being Essay Example The Unbearable Lightness of Being Paper The Unbearable Lightness of Being Paper The Unbearable Lightness of Being, a film set in 1968 Prague, is a story of a love triangle between three main characters: Tomas, Teresa, and Sabina. Tomas and Sabina have always had a sort of love between one another as they have been making love quite some time, while Tomas also has Teresa, whom he meets on a trip out of town, and soon marries. The couples battle this love for one another, knowing that there is something deeper within this love triangle. Tomas, a surgeon living in Prague, is a persistent womanizer, unable to resist his unending stream of meaningless sexual flings with multiple and yet anonymous women. Tomas has his way with women, and having such good looks, he doesn’t have a hard time getting their attention and convincing them to take off their clothes. Tomas doesn’t have a desire or tendency to change throughout the film. There are points that Tomas gives the suggests that he is going to put away his womanizing ways and be with Teresa, the one who he is married to, yet in the end, he still has the two women, Teresa and Sabina. Tomas is happy with his sexual flings with Sabina and his unending love with Teresa. Teresa, characterizing herself as weak, is in love with Tomas. She doesn’t condemn Tomas for his adultery once they are married, even though she knows it is going on. She looks to Tomas as stronger than her, and Teresa envies what Tomas has with these women. Teresa makes the statement that she wants to understand what Tomas feels when he is making love to other women. Teresa changes continuously through the course of The Unbearable Lightness of Being, as she is forced to recognize the impossibility of her youthful dreams. Teresa comes to admire her adversary Sabina and feels Sabinas powerful sensuality; although she knows Sabina is Tomass beloved mistress. Just as Tomas must question his lightness, Teresa must also question her heaviness. Sabina, in contrast, represents extreme lightness of being. Faced with the ugliness and kitsch early in life, from her fathers repressive masculine home to the oppressive art styles pressed at her art school, Sabina declares war on the ugly and unoriginal through her paintings and lifestyle. The love affair Tomas and Sabina share is due to their mutual lightness. Teresa draws the attention from the moment she steps on the scene. Teresa is a unique character who only loves Tomas. Tomas is completely betraying the commitment made with Teresa through marriage as he chooses to continue in sexual acts with Sabina. One can sympathize with Teresa and her desire to be the only thing Tomas wants. Teresa dreams that Tomas drags her into a room as he is making love with Sabina and forces her to watch. Though Teresa suggests that this is what she wants, it is apparent she doesn’t really. Teresa only wants Tomas to want her completely and not desire other women. Tomas, as the womanizer, battles with the desire to be with Sabina, but to still love Teresa. It is apparent that Tomas truly loves and cares for Teresa, and this can be a redeeming characteristic, but the idea that he is not willing to let go of Sabina completely for his wife is a let-down. It is interesting how these characters, though so far apart, come together in the end. Teresa and Tomas have an emotional bond while Sabina and Tomas only have a physical bond. Tomas and Sabina do not share the same bond emotionally that Teresa and Tomas share. Tomas can only have sex with a woman and then leave, but when Teresa comes to Tomas’ house, she sleeps over. Tomas obviously has let his guard from women down at this point because the feelings he feels for Teresa are more than just sexual desires. Whereas, when Tomas and Sabina participate in sexual acts, the bowler hat plays a key role. Without the hat, Tomas and Sabina don’t engage in sex. The scene when Tomas visits Sabina at her house and goes to leave, but turns around to see Sabina with the hat on which instantly makes him want to be with her, proves the connection is through the erotic toys and not true love. A connection between Teresa and Sabina begins when Teresa visits Sabina for her photo shoot. Near the end of the shoot there is a physical bond between Teresa and Sabina, when they are both naked playing around with one another. When Teresa enters Sabina’s home, she knows that there are sexual things going on between Sabina and Tomas, and when she sees the unmade bed, it is at that point very clear to her. Sabina and Teresa share a physical touch during this scene that really defines the love triangle. Though Tomas, Sabina, and Teresa never interact as a group, their interactions play on one another. Teresa knows that Tomas is sexually active with other women and Sabina is suspected. This interaction between Tomas and Sabina affects the marriage between Teresa and Tomas as they try to have a marriage based on one another, but can’t since Tomas is looking outside of the marriage for sexual desires. When Teresa and Tomas pick out the puppy together, this puppy is a representation of their marriage together. They have a living thing bonding them together, such as children. This puppy is important in the relationship between Tomas and Teresa throughout the film, and in the end we see the death of the puppy and how that simple thing brings Tomas and Teresa together. Teresa and Tomas are married, Tomas and Sabina are lovers, and a slight relationship between Teresa and Sabina is addressed. This is interesting how three people can carry on such an intense relationship and not have extreme jealousy over one another. Teresa is the most interesting character in this film. Teresa knows the true meaning of life and she understands the beauty in life. Teresa connects with her photography in a way that reveals the essence and beauty behind everyday life. When Teresa takes pictures at the invasion, the pictures are of what is going on. Each individual photo has a purpose and a deep meaning other than the invasion. Teresa knows that she loves Tomas, but she learns that she can’t depend on him completely, that is why she leaves and returns home. Teresa says that she is a burden on Tomas and just a heavy weight on him. She sees how free and light Tomas takes his life, and she knows she is not that way. Teresa cherishes the simple things in life, such as her photography. Teresa falls instantly in love with Tomas because he is reading a novel when he enters the cafe. Growing up with a vulgar mother and in a town where no one reads, Teresa sees the book as a symbol or a way that she can recognize and relate with Tomas in a way that she can’t anyone else. The book remains their point of connection, as they name their dog, their only mutual possession and responsibility, after a character in the book Teresa was reading the first day they were together. Teresa notices the small things and cherishes it all. Teresa looks at life as something much more worthy than Tomas, who cherishes women and who he is going to get to take off their clothes next. Teresa catches an eye in the film and keeps the audience interested in her the entire time. The audience can relate to her feelings in a way that is more difficult to do so with Tomas and Sabina. Teresa is the most appealing character and views life as worthy and cherished other than disposable and worthless. The Unbearable Lightness of Being, a film of a very intense love triangle between three characters in Prague, is filled with symbols of love, adultery, and emotion. The film is a discussion of lightness versus heaviness and which role each character has against the other. The sexuality in the film is never too much because without it the film would be meaningless and serve no purpose. Though sometimes the audience doesn’t understand the purpose of the sex in any given scene, there is deeper meaning behind it.

Evolution of Management Principles Essay Example | Topics and Well Written Essays - 1750 words

Evolution of Management Principles - Essay Example At the present, the work is supposed to be carried out by a basis of sharing and caring within the organization’s regimes which was not the case say two decades down the road. With the changing times, the business world has evolved and so have the different methodologies and the ways and means through which it is carried day in day out. One needs to realize the fact that business is a consistently changing world and in this world only the people who are ready to change are successful. Thus to put it in the related context, change is the only constant in the world and in the business scheme of things, changing to suit the will and desire of the customers and/or the stakeholders as well as doing one last bit to bring in more revenues and profits for the company just plays the right trick for the business to succeed both in the short term as well as in the long run. (Cyert & March, 1963) Organizations which stagnate over a period of time and do not change because of one pressure or the other usually die out quickly. The ones that have existed thus far have relied a great deal on the phenomenon attached with change and consistent upgrading of the needs as put forward by the business and its norms. Furthermore, the changing market structure might call for changing strategies and lines of action that would all target the people for whom the product is actually designed as well as the competitors with whom the clutter is being broken in the environs of the marketplace. Thus competition brings in more and more quality at the end of the company with regards to its products as well as more sales in the form of its varied and changed stance on focusing towards the customers rather than the product itself. Every big business or multinational that is existent in present times credits itself on to the vision of an exemplary personality which started it all when the going was tough and when there was a huge competition in the related

The Great Sphinx of Egypt Research Paper Example | Topics and Well Written Essays - 2250 words

The Great Sphinx of Egypt - Research Paper Example Others believe that the nose was removed by Sufi who considered it was blasphemous. According to Robert (48), arguments have been raised that the sculpture was built by Pharaoh Khafre at around 2575-2465 BC. This was during the old kingdom which was characterized by the building of pyramids. However, there are various arguments surrounding the construction of the Sphinx. History There are various mysteries surrounding the great Sphinx. The great sphinx is located close to the pharaoh’s Valley Temple and along the covered causeway that led to Mortuary Temple beside the pyramid. The great sphinx is made of limestone with lion’s body and a human head. It is situated at the Giza plateau on the west bank of the Nile in Egypt. It is one of the world’s largest monoliths. It is 73.5 meters (241 ft) long, 19.3 meters (63 ft) wide, and 20.22 meters (66.34 ft) deep and weighs around 200 tons (Robert, and McNally). It is among the oldest monuments in the world and it’ s thought to have been built by ancient Egyptians during the reign of Pharaoh Khafra around (2558-2532 BC). However, there have been controversies regarding who built the statue and when it was built. The Egyptians used the statue as a sign of divinity, and there is a belief that king Harmais was buried in it. The statue faces East which signifies security. The direction the statue is facing means that it guards the temple and the other pyramids that surround it. Egyptians use different names to refer to the Sphinx (Robert, 51). These include Hor-em-Takht (Horus in the horizon), Bw-How (Olacr of Horus) and Ra (Ra of two Horizons). The building of the Sphinx could have taken place during the fourth dynasty of Egypt in the 3rd millennium BC. Also, the statue could have been built by Pharaoh Khafre and the carved image of the face looks just like his face. Others suggest that the Sphinx was built by Pharaoh Khufu the father of Pharaoh Khafre, who also built the great pyramid of Giza. H owever, there is no conclusive evidence regarding who exactly built the great sphinx. Robert (49) states that Pharaoh Khafre ruled the fourth dynasty (2558-2532 BC) after having succeeded his brother King Djedefre. Khafre was the son of King Khufu and Queen Henutsen. He reigned for around 24-26 years and he is also appreciated for having built the second pyramid at Giza. He is also thought to have built the great Egyptian sphinx. During his reign, the Egyptian kingdom obtained great prosperity. Dimensions and Proportionality The head of the sphinx is smaller than the rest of the body which makes it disproportionate. However, this contradicts the facts that it was made by Egyptians since they were good at making proportionate items. The Sphinx was carved from limestone and the stones that were removed were used in the construction of pyramids and temple. The limestone that was removed around the head was stronger and was used in building pyramids while the weaker ones were used in bu ilding the temple (Graham, and Bauval, 17). There was also another suggestion that Sphinx would have been formed through water erosion. According to Manager (1993), the history of the great sphinx had long been forgotten and the monument suffered neglect. The story of the Sphinx began around 1400 BC when pharaoh Thutmose IV was told in a dream to unearth the Sphinx body. In his dream, he was promised to become the king if he carried out the errand.  

A Stakeholder Perspective Essay Example | Topics and Well Written Essays - 1250 words

A Stakeholder Perspective - Essay Example Since the technology was invented it has been faced with numerous debates some challenging its legitimacy while other proposing for its implementation due to the benefits that come along it (Young). Statistics from WTP indicate t there are close to one hundred strains of genetically modified organism that have be developed so far with approximately forty of them being implemented in the farms for large scale production purposes (Weirich). Despite the strong opposition that have marred the implementation of genetically modified organisms in a number of countries across the world these organisms have numerous of advantages to various stakeholders in the agricultural sector (Koch and Bjarte). For instance, the strains that are genetically modified are often resistant to pests and diseases; they depict tolerance to drought and herbicides at the same time they have enhanced nutritional enrichment as compared to the traditional crops. Despite this advantages a number of arguments have been advanced regarding genetically modified organisms ranging from their safety to if elaborate legislation measures have been put in place to regulate their use and distribution (Consumers Food Safety and Environment) This paper will be arguing on the genetically modified organism debate from a farmer’s perspective based in Ghana. Ghana is a third world country based in Africa and thus it is classified among the group of developing countries that face economic and food security problems over time. Farming in third world countries like Ghana is not sophisticated in terms of farm machinery and thus most of the farming is done for substance purposes (Koch and Bjarte). Commercial farming is done on a small scale by organizations which can afford to implement mechanization in the firms in terms of buying the expensive machines that are required to implement large-scale production of crops as well as the farm inputs that are required

SWOT, PEST and Porters 5 Forces Analysis of Virgin

SWOT, PEST and Porters 5 Forces Analysis of Virgin Virgin group was founded by Richard Branson. Virgin group first started with a magazine called student. This started in 70s and got huge recognition in public. Then he opened a virgin recording studio. In 80s virgin company went on to international recognition. He then started virgin Atlantic airways in 84. In the same year he started a 24 hour music channel which was a grand success. Virgin entered in all kind of business by 90s. There are different companies under virgin group like virgin mobile, virgin airways, virgin holidays, virgin trains, cars, books etc. Virgin group is the one of the top companies in UK. In rest of the countries it is giving a tough competition to other companies. Virgin has a different strategy and approach to the customers and it always succeeded in attracting the customers. Group produces different products and has entered into different fields in a very short period. Virgin has the advantage of its brand name in the market as it is a company where most of the people are wary about the company products. Richard Branson manager of the company is the brand ambassador of the company. History: 1968: Richard Bransons first magazine went on to publish. This is the first venture by the company manager. 1970: In this year Virgin mail order was born. 1971: In this year virgins first record shop was opened in Oxford Street in London. 1972: Virgin built a recording studio and composed the songs. 1984: Company built Virgin Atlantic airways where the flights ran to all beautiful places. 1985: Company started another offer to the customers like Virgin Holidays. 1988: Virgin opened Mega stores in Glasgow, Paris and then it spread to many other major cities. 1991: In this year Virgin started selling books. 1993: Virgin started radio station. It is the first national and commercial radio station in UK. 1994: In this year Virgin entered into beverages and started Virgin Vodka and Virgin Cola. 1995: Virgin launched cinemas in UK. 1996: In this year Virgin started its Internet services to the customers. 1997: Virgin entered into transportation industry and started Virgin rails. 1999: Virgin mobiles started and it changed the way of communication. 2000: In this year Virgin started nine companies and all of them were successful. 2007: Virgin entered into Indian market with its mobile. Strategy of the company: Virgins first and obvious resource is the chairman Richard Branson that made the company to top position. Richard Bransons style and charismatic manner that attracts many people towards virgin group. Secondly virgin people are the main source of the companys success. Virgin has a unique brand recognition in different businesses that is difficult to other companies to replicate. Virgin has many numbers of companies under its shadow. The management of virgin group has freedom to express their opinions regarding companys ongoing business and innovates new strategies for the company development. Virgins management is heavily depends on the market analysis and the customer requirements as they go into customer shoes and understand their needs and serve more better. Virgin has creative employees to serve the company better and it has 25000 employees all over the world. Richard Branson adopted a policy with his managers and encouraged their own creativity for initiative ideas so managers would feel more responsible and ownership and tries to make a change in the company strategy and make it to run on success and profits. Management recruited carefully only some selected individuals who has the competitive nature and good teamwork abilities and chairman Richard Branson has selected as they are of his image in characteristics. Brand Strategy: Brand name or brand strategy is a process of attracting customers to buy a new product of its brand where brand has already got a market value. Virgin has a great brand value in UK and all the products which are produced are sold under its brand. Branding allows a customer to buy repeatedly the product and it makes a loyal supplier and the customer is also satisfied. Branding less than one name means more responsible to the supplier and trustworthy to supplier to supply the best products. Selling the products under one brand doesnt need more advertisement costs and it gets good response in the beginning as the brand is familiar in the market and there are many number trusted customers to it already. There are even some threats to this brand strategy, if the product fails to attract the customers then it may put the brand into difficult position and it degrades the image of the brand. Virgin has a great brand value in the market that uses its name tag for all its products in advertising and releases into the market. Virgin has many products in various fields under its brand name like in travel and tourism it has virgin travels, vacations etc. in leisure it has games, spa etc. In social welfare and environment it has green fund, virgin earth etc. In beverages it has virgin wines, soft drinks etc. In media it has virgin radio, music channels, mobiles, broadband, telecommunications etc. With all these it has some products like books, cloths, and finance and health bank. All its products has only one brand name and they are sold on virgin name for its brand value and good reputation. In virgin it provides two types of products, they are differentiated as convenience products and no requested products which have different types of customers and demand. In convenience products books, cosmetics, mobiles are available where all these products are convenient to buy for any type of customers. These products are bought frequently, immediately and with minimum affordable costs. The second type of products is no requested products like extra terrestrial travels where people doesnt know about it or doesnt show interest in it. Virgin introduced an offer to travel space to its customers. Due to its cost and risks many were not interested to use the offer. Virgin believes in fewer prices in differentiated products where certain level of customers expects quality of products. Branson has managed to satisfy the customers with quality services and his products through out the world. Virgin brand mainly concentrated on customers like young people who like innovative, quality, fun loving products. Corporate Structure: The structure of virgin group is different than other companies as the financial information is not clear for this business. As it is a private company and it has different fields and different organizations and there are no correct accounts, so financial structure of the company and its income and business statements are not available clearly. Branson told that the group is loosely linked to each other and they are self managed under one brand name. Branson also said that virgin is a group of private companies and not public limited company so it must concentrate on benefit of shareholders, stakeholders and financiers. The advantage of this is the company targets only on the long term profits. Virgin group is mainly controlled by Richard and his trusted employees who are working for him since twenty years. In head office there are 30 people working and he has given them freedom to work and improve the companys financial structure and he is there only to look after big deals and final strategy. The main strategy of the virgin is to work in different sectors of business under one brand name. Virgin has decentralized the organizational structure and decision making allows the managers to learn about business tactics and while avoiding large deal decision to the chairman. Virgin allows small companies to put its brand name as it gets international recognition and it would help company to promote very easily. With this virgin is able to enjoy both the large scale and small scale companys profits and world wide recognition. Virgin has a centralized unit to look all its business strategies and manage all the companies under one desk at the head office. A single website www.virgin.com allows users to access all its products and services. It has a internet business strategy which has coordination between all the companies and they act according to the strategies coming from the head office. When a customer enters into virgin website he can access to all the products of virgin which are under one portal and if he uses any product then he becomes a member of virgin family and he can use other services like mobile, telecommunication, banking, transportation, internet needs, traveling, entertainment etc. In this it gains more number of customers like virgin mobile gets customers from virgin rail records, virgin travel gets records from other virgin companies and so on. In this way other mobile companies cant get contact with rail customers or travel companies cannot contact to some unrelated company customers as they are unknown to them, but in virgin it have all types of customers and it can get in contact with all customers who are under them and this would help them increase the sale of there products. Strategic Relationships: All the companies in virgin run targeting towards a five pillar empire system that Richard was eager to create. According to Richard five pillars and heart of his business are travel, leisure, mobile phones, entertainment retailing and personal finance. Virgin wants to say to all its customers by using prefix called fun, innovative, daring. It is already said that the main strategy of virgin is Sir Richard Branson. The Britain people can immediately identify the Sir Richard Branson name and his companies. This is the main psychological strategy Richard has got and he actively participates in all marketing and promotion activities. This is the reason for the expansion of virgin empire and all other companies show interest to keep a joint venture with virgin group. There is a great demand for virgin and the example for this is actually for the virgin direct affair investment was  £15 million. But the AMP limited the leading international finance group initial investment was  £450 million and it was 50-50 joint venture. All business in the virgin group sacrificed short term profits to gain long term growth and used an individual level business strategy of decision making method. Managers are given freedom to make decisions independently for the growth and feel the same as of ownership and the value that any manager would feel. The assets and finance matters are not shared between companies and if any company became too large any other company would take its place. Management: Branson has taken few candidates who are having innovative ideas and are willing to start new business with a strong desire to beat their competitor. Richard Branson has added his own style of management style and involved actively all the employees and asked for advices to further serving customers better. Employees were actively involved in behaving with there values and there performance was accountable. Human resource management was responsible to keep people to the bonuses and profit sharing where ever possible they get promotions. Analytical Tools: PEST Analysis: Political factors: Virgin rail is running under single brand as it has partnership with stagecoach. Virgin has 51% share and stagecoach has 49% share in the market. Virgin follows all the rules and regulations of the country it is working in and it pays all taxes and makes policies according to the government rules. Virgin is Britains most trusted company and it has lot of customer following to its products and has a great influence and bonding relationship with the people of this country. The political interference in virgin group is regarding financial matters as the reports are not clear due to its partnerships with many companies. Economic factors: To virgin most of the companies are running with partnerships and they are putting only to some extent of money and they expand their business. The global recession has lot of affect on its company, like closing down or losing jobs may have direct impact on its business strategy. Operation levels are increased and taking particular attention to the competitive services regarding to customers. Fluctuations in the local and international market show the direct impact on the companys business strategy and may turn it into losses. Social factors: The social responsibility of providing good quality services to its customers is its first priority. The company has a mission to give outstanding services to all its customers according to the economic conditions of the customer. Environmental concerns are increasing day by day. So company launched its first bio-diesel train earlier than all other companies in Europe. Virgin has poor punctuality services which should be taken care and satisfy the customers by addressing on time. Virgin mobile has offered different offers to its customers according to the social conditions of the countrys situation. Technological factors: Virgin is one company which always tries to update its software or its technical knowledge and serve to its customers to a maximum extent. Virgin rail has always made updates in its technology or in its quality to its customers and made the trains run punctually without any technical mistakes. Virgin group always updates in providing internet services and technologies in it as wireless technology. Company policies also change according to the trend and interest of the customers. SWOT Analysis: Strengths: Brand name: Virgin has a strong brand name in countries like UK, USA, and Australia. Name of its brand is enough to promote any product and make it grand success in the market. Products coming from virgin can survive in the market very easily and they can get good recognition and publicity without making more advertisement. Different types of distribution: Virgin has two different types of distribution units. First is to sell the products in retail stores and the second is to sell through online. Customers can use any of these services according to there comfortable levels. Both of these distribution units are maintained by virgin group. Various processes to export: Virgin has different methods of transportation facilities to export its products. It has international airports and two big seaports near to it for exporting its product. IT professionals: It has highly skilled software professionals who work with great commitment to give the best quality of service to its customers. High budget: Virgin group has enough money to invest into any kind of business and it is earning huge profits every year for its products and it is expanding to different countries every year. Weaknesses: Loose supervision: As virgin is a group of different companies and each field has its own managers, the supervision of the company is becoming hard for anyone and control goes out of hand sometimes. Communication gap: There is a lot of communication gap between each company. Only the website to approach to the company is same but the communication between different sectors of business is very weak. Bad transportation: There is a bad transportation facility and there is no punctuality in trains and other public transportation facilities where all these are affecting the company progress. Outdated machinery: Some of the virgin products use outdated machines and these cause a great trouble to the customers and employees in it. For example virgin rails still need to update its version of trains and make it faster. Opportunities: Expand to overseas: Virgin has the opportunity to expand to overseas and make its market to reach to more customers as it is a familiar product in many countries. Products like mobiles, airlines and media can be extended to any country very easily. Virgin could get better deals: Virgin has the opportunity to get more deals from more countries as it is always ready to expand its business and it is ready to make partnership with any other company for its progress. Opportunities of training: There are many opportunities for training for fresher and retraining to other individuals in the company. So that employer has the opportunity to know more about the company and on what project it is working exactly. Using high technology goods: It has the opportunity to improve itself by improving its technology and usage of new technologies in different sectors and making customer easy to understand about the services you offer. Threats: The success of virgin group mainly depends on the corporate parenting strategy which is led by Richard Branson. It is sustained through its strategies if it goes well in the market and gives competition to other companies. In the long run Branson has to put his succession ideas and strategies for the future running of business and they require implementing properly to reach the targets of the company. Virgin has to take care about its strong leadership for the future and the implementation of its company policies and strategies for the long run of the company by managing all the companies under it carefully. Porters 5 forces: In porters five forces it discuss about the five factors where the running of a company depends and they are: rivalry, supplier power, customer power, threat of substitutes, threat of new entrants. Porters Five Forces Model Rivalry: In the market if the rivalry between two companies increases then it would result to zero profit margins. Companies try to overcome this and take competitive advantage and over their rivals. Rivalry can be caused due to various reasons and their effects may decrease prices and sometimes companies need to put special offers to face the challenges. Rivalry between companies is due to the following reasons Large number of firms: More number of firms produces same product then they compete for the sales of there goods to the same customers in a limited market place and this led to competition between companies. High fixed costs: If the cost of product is high then customers switch to other companies and this would put in trouble so the companies has to put a price with a minimum profit margin. Market growth: In this companies try to grow rapidly by attracting customers and they make plans for the expansion of there business. There would be a strong rivalry during this process as all the companies try to increase their market size. Threat of substitutes: In this model threat of substitutes refer to the same products producing by other companies and making competition. In this customers would easily switch to another product. So companies have price war and look for the low margin profits to attract existing and new customers. Buying power: This refers to the power of buyers as it is mainly concerned with customers. There are some factors in this as the buyers are powerful and if the buyers are weak. Buyers are powerful when the customers are less in concentration compared to market share and he can purchase a fair share of output. Buyers are weak when the companies take over the distribution of products on their own or the producers supply distribution of input purchases. Supplier power: In this it discuss about the power of supplier. Suppliers are powerful when there are more number of customers or when there are only few suppliers to the company. Suppliers are weak when more number of suppliers is there to supply the goods and when the less number of purchasers are available in the market. Threat of new entrants: In this if any new company enters the market this would make huge competition in the market and new entrants threat to pose more danger as they try to attract the customers and in this process they give lot of offers to the customers. In this it is easy to enter when there is huge demand for any product and lot of distribution channels. It is easy to exit when there are salable assets, low exit costs and independent businesses. Future of the company: Virgin has a lot of strategies for its future and Richard Branson is in the process to implement all these strategies. Virgin is planning to enter into more different sectors of business and to expand its business to other countries. Virgin is planning to open new businesses in partnership with any company to enter into new business and to other countries. It is planning to enter developing countries and make its mark there by giving more offers to all types of customers and increase their share in the market and their brand value. The virgin group as a business head had the following points where they value these. Understanding of markets: Virgins management has a good experience in identifying the market situation. It is there expertise and business strategy which helped the company to achieve a lot of success in all business areas they entered. Brand name which overcame barriers to entry: The virgin brand name is the Britains favorite brand and it is a respectable brand in other countries. Joint ventures: virgin secret of success is joint ventures and they kept limited investment in new products and got benefits from this in market. Freedom to managers: management is not restricted and the company helps in innovation and promotes shared partnership and responsibilities. Innovation: Virgins staff has individuals who have succeeded in their careers and the group invites many people who invest in new innovations and differentiate. All these innovative ideas made virgin in top position and they have applied in there business and got huge success to their credit. For example virgin mobiles have partnership with other telecommunication groups and they gave offers such as less monthly rentals and cheaper prepaid offers in all the places they entered. In UK virgin doesnt operate its own network but it won best wireless award in UK. Conclusion: Virgin company has many ventures to launch. Virgin managed to increase their share in the market over the last 15 years. In last fifteen years there are lot of new ventures in Virgin and entered into different fields and launched its products in many countries. A strong brand name and good service to its customers makes Virgin Company to top position in future. Bibliography: Wilson and Gilligan (1998),  Strategic Marketing Management,  2nd  edition, Butterwoth Heinemann, Oxford   Applied Strategic Planning: An Introduction by Timothy N. Nolan, Leonard D. Goodstein, and Jeanette Goodstein Applied Strategic Planning: How to Develop a Plan That Really Works: A Comprehensive Guide by Leonard Goodstein, Timothy Nolan, and J. William Pfeiffer

Survival of the Thinnest :: Health Diet Weight Papers

Survival of the Thinnest It all started with Eve. All she wanted to do was eat an apple and what happens? She gets kicked out of the Garden of Eden. It’s such a shame that the world viewed Eve’s sin as losing grace. To make matters worse, during the Renaissance the word â€Å"grace† described â€Å"beautiful† women.[i] Along came graceful Barbie the â€Å"ideal beautiful† woman. She gave all the little girls (and boys) something to dream about. Fast forward to the present. Images of perfection fill television, magazines, and even advertisements. Images that force average young adults, who make up the majority, to question the way they look. Does this make me look fat? I could spare to loose a few pounds, 50 if I’m lucky? Such thoughts consume the minds of millions. And it’s not just the girls; remember Adam got kicked out too. Plus what little girl didn’t think, Ken’s so dreamy? Ever since the dawn of time, it seems society has punished those who just want to eat. Kudos to society for consequently spawning the emaciation fad. So we need a drastic solution in order to reverse humanity’s negative body image crimes. Studies show there is alarming trend in extreme thinness due to starvation amongst high school to college students. In schools around America, teens are obsessing over perfecting their physical bodies. Students are dropping their books in the hopes of dropping something else- pounds. To be a part of the â€Å"In Crowd† they have to look the part right? In a study done by Denise Sloan, female college student participants from Florida and Pennsylvania completed a series of eating disorder questionnaires. Then the researchers measured and compared the girls’ body masses. The results? Brace yourselves folks, because what we are about to reveal is striking. Girls in warmer climates are at more risk when it comes to developing eating disorders. They also weigh less than girls who live in colder climates. Compare this to animals, where animals who live in colder climate need more body mass to keep warm. Who would have ever thought? The surveys also revealed that Florida girls care more about body image than Pennsylvania girls. So, Sloan concluded that, â€Å"The greater distortion of body image may result from the need to wear more revealing clothing.† In other words, body image anxiety increases during warm weather. Of course, since we all have to fit into that bathing suit.