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The Yellow Wallpaper By Charlotte Perkins Gilman - 948 Words

The nineteenth century was a time where men had a certain amount of control over women’s lives, to the point where they defined their roles in society. Women at this time suffered greatly because of this and in ways that lead them to depression, anxiety, who knows what else. In the story â€Å"The Yellow Wallpaper† by Charlotte Perkins Gilman the main character, Jane, faces those terrible things that eventually lead her to becoming insane. The traits that make up who Jane is, provides the readers with the importance of her identity throughout the story and they also make up the context of â€Å"The Yellow Wallpaper†. Trying to free herself from her nervous depression, Jane is propelled into insanity. The first line in the story plays a big share of the story. It doesn’t give us the sense of who Jane is as a person, but it tells us important characteristics about her. â€Å"It is very seldom that mere ordinary people like John and myself secure ancestral h alls for the summer (Gilman 1392). From this line we get a sense of traits that make up what gender she is, what her marital status is and her social class is. We know her gender and her marriage due to the fact that the author talks about her husband, John. Which we don’t really know much about besides the fact that he is a doctor. Her husband is actually the doctor that prescribes her to her isolation. She’s not allowed to leave the room, she’s not allowed to write (which she loves and at one point she begins to write in a journal thatShow MoreRelatedThe Yellow Wallpaper By Charlotte Perkins Gilman885 Words   |  4 Pagesbeen a stigma around mental illness and feminism. â€Å"The Yellow Wallpaper† was written by Charlotte Perkins Gilman in the 1900’s. â€Å"The Yellow Wallpaper† has many hidden truths within the story. The story was an embellished version her own struggle with what was most likely post-partum depression. As the story pro gresses, one can see that she is not receiving proper treatment for her depression and thus it is getting worse. Gilman uses the wallpaper and what she sees in it to symbolize her desire to escapeRead MoreThe Yellow Wallpaper By Charlotte Perkins Gilman846 Words   |  4 PagesHumans are flawed individuals. Although flaws can be bad, people learn and grow from the mistakes made. Charlotte Perkins Gilman’s short story, â€Å"The Yellow Wallpaper†, gives one a true look at using flaws to help one grow. Gilman gives her reader’s a glimpse into what her life would have consisted of for a period of time in her life. Women were of little importance other than to clean the house and to reproduce. This story intertwines the reality of what the lives of woman who were considered toRead MoreThe Yellow Wallpaper By Charlotte Perkins Gilman1362 Words   |  6 Pagesas freaks. In the short story â€Å"The Yellow Wallpaper† by Charlotte Perkins Gilman, both of these elements are present. Gilman did a wonderful job portraying how women are not taken seriously and how lightly mental illnesses are taken. Gilman had, too, had firsthand experience with the physician in the story. Charlotte Perkins Gilman s believes that there really was no difference in means of way of thinking between men or women is strongly. â€Å"The Yellow Wallpaper† is a short story about a woman whoRead MoreThe Yellow Wallpaper By Charlotte Perkins Gilman1547 Words   |  7 PagesCharlotte Perkins Gilman s career as a leading feminists and social activist translated into her writing as did her personal life. Gilman s treatment for her severe depression and feelings of confinement in her marriage were paralleled by the narrator in her shorty story, The Yellow Wallpaper. Charlotte Perkins Gilman was born in 1860 in Hartford, Connecticut. Her parents, Mary Fitch Perkins and Fredrick Beecher Perkins, divorced in 1869. Her dad, a distinguished librarian and magazine editorRead MoreThe Yellow Wallpaper By Charlotte Perkins Gilman2032 Words   |  9 Pagesâ€Å"The Yellow Wallpaper† by Charlotte Perkins Gilman is a poem about women facing unequal marriages, and women not being able to express themselves the way they want too. Charlotte Perkins Gilman was born in 1860, and died in 1935. This poem was written in 1892. When writing this poem, women really had no rights, they were like men’s property. So writing â€Å"The Yellow Wallpaper† during this time era, was quite shocking and altered society at the time. (Charlotte Perkins Gilman and the Feminization ofRead MoreThe Yellow Wallpaper By Charlotte Perkins Gilman904 Words   |  4 Pagescom/us/definiton/americaneglish/rest-cure?q=rest+cure). Charlotte Perkins Gilman wrote The Yellow Wallpaper as a reflection of series of events that happened in her own life. Women who fought the urge to be the typical stereotype were seen as having mental instabilities and were considered disobedient. The societal need for women to conform to the standards in the 1800s were very high. They were to cook, clean and teach their daughters how to take care of the men. Gilman grew up without her father and she vowedRead MoreThe Yellow Wallpaper By Charlotte Perkins Gilman999 Words   |  4 Pages â€Å"The Yellow Wallpaper† is a story of a woman s psychological breakdown, which is shown through an imaginative conversation with the wallpaper. The relationship between the female narrator and the wallpaper reveals the inner condition of the narrator and also symbolically shows how women are oppressed in society. The story, read through a feminist lens, reflects a woman s struggle against the patriarchal power structure. In the â€Å"The Yellow Wallpaper†, Charlotte Perkins Gilman uses the wallpaperRead MoreThe Yellow Wallpaper By Charlotte Perkins Gilman Essay1208 Words   |  5 Pagesthat wallpaper as I did?† the woman behind the pattern was an image of herself. She has been the one â€Å"stooping and creeping.† The Yellow Wallpaper was written by Charlotte Perkins Gilman. In the story, three characters are introduced, Jane (the narrator), John, and Jennie. The Yellow Wallpaper is an ironic story that takes us inside the mind and emotions of a woma n suffering a slow mental breakdown. The narrator begins to think that another woman is creeping around the room behind the wallpaper, attemptingRead MoreThe Yellow Wallpaper By Charlotte Perkins Gilman846 Words   |  4 PagesThe dignified journey of the admirable story â€Å"The Yellow Wallpaper† created by Charlotte Perkins Gilman’s, gave the thought whether or not the outcome was influenced by female oppression and feminism. Female oppression and feminist encouraged a series of women to have the freedom to oppose for their equal rights. Signified events in the story â€Å"The Yellow Wallpaper† resulted of inequality justice for women. Charlotte Perkins Gilman gave the reader different literary analysis to join the unjustifiableRead MoreThe Yellow Wallpaper By Charlotte Perkins Gilman1704 Words   |  7 PagesEscaping The Yellow Wallpaper Charlotte Perkins Gilman (1860-1935) whom is most acclaimed for her short story The Yellow Wallpaper (1891) was a women’s author that was relatively revolutionary. Gilman makes an appalling picture of captivity and confinement in the short story, outlining a semi-personal photo of a young lady experiencing the rest cure treatment by her spouse, whom in addition to being her husband was also her therapist. Gilman misused the rest cure in The Yellow Wallpaper to alarm other

New Cases Of Tb Health And Social Care Essay Free Essays

string(57) " drugs used to handle TB, first line and 2nd line drugs\." Over 8 million of new instances of TB are discovered and about 1.5 million deceases resulted from TB yearly, TB has declared figure one infective slayer. [ 1 ] [ 2 ] Generally, TB ( TB ) is defined as a catching infective disease cause by Mycobacterium TB. We will write a custom essay sample on New Cases Of Tb Health And Social Care Essay or any similar topic only for you Order Now A individual can infected when he or she inhales a proceedingss sum of septic phlegm of air. Terbium is non catching by direct contact with apparels or agitating custodies with person who has Terbium. Terbium is spread through the external respiration of the septic air during close contact. There is besides another type of untypical TB, transmitted when imbibing unpasteurised milk. Related bacteriums, Mycobacterium bovis which are found in unpasteurised milk are responsible to do this signifier of TB [ 23 ] . The symptoms of TB are non obvious until the disease is rather advanced. The early symptoms of TB are usually confused with other common symptoms of a febrility, including weariness, loss of appetency, a productive cough, febrility, weight loss and dark workout suits. The infection of the TB is more frequently than non spotted in the upper portion or lobe of the lungs. It normally takes months ( incubation ) from the get downing point of initial lung infection for symptoms to b e noticeable. The worsen infection in the lungs can besides ensue in symptoms like chest hurting, coughing continuously, coughing out phlegm of stuff from the lungs and blood and trouble in take a breathing ( panting for breath ) . Incidence1 Prevalence 2 Mortality WHO part no. In 1000s % of planetary sum rate per 100 000 pop3 no. In 1000s rate per 100 000 dad no. In 1000s rate per 100 000 dad Africa 2 828 30 % 351 3 809 473 385 48 The Americas 282 3 % 31 221 24 29 3 Eastern Mediterranean 675 7 % 115 929 159 115 20 Europe 425 5 % 48 322 36 55 6 South-East Asia 3 213 34 % 183 3 805 216 477 27 Western Pacific 1 946 21 % 109 2 007 112 261 15 Global sum 9 369 100 % 139 11 093 164 1 322 20 1Incidence is the figure of new instances originating during a defined period. 2Prevalence is the figure of instances ( new and antecedently happening ) that exists at a given point in clip. 3Pop indicates population. Diagram 1: Estimated TB incidence, prevalence and mortality, 2008 hypertext transfer protocol: //www.who.int/mediacentre/factsheets/fs104/en/ Diagram 1 indicates the estimated TB incidence and rate of decease in 2008. South-East Asia and South-East Asia have the highest figure of incidence, prevalence and morality rate of TB. These are low income states. Terbium is a poorness related disease which will be discussed subsequently in this study. ( 436 words ) Solution Cocktail of drugs hypertext transfer protocol: //physicianjobster.com/wp-content/uploads/2010/01/latent-tuberculosis-guidelines-and-diagram.pngTB is categorized into two chief group based on the pharmacologic intervention for several phase, latent infection and active disease. About 90 % of patients who infected with primary TB will hold no farther clinical manifestation and will mend without the realisation of the disease. Merely approximately 5 % of the patients will travel on to develop the disease into a more progressive and active disease including disseminated TB ( TB bacteria infected parts of the organic structure other than lungs ) . Latent infection occurs when the pneumonic macrophages are able to incorporate the bacteriums but non extinguish them. C: UsersdantesDesktop blatent-tuberculosis-guidelines-and-diagram.png Chemoprophylaxis During the phase of latent infection of TB, although the symptoms of the disease are non manifested but latent infection can develop into the active phase. Therefore, chemoprophylaxis can be initiated to pull off the status. Chemoprophylaxis is the prescription of certain medicines in the purpose of forestalling an infection. Normally, two drugs are involved in this regimen. Isoniazid which is a common drug will be prescribed to patients with latent infection. Generally, 300mg daily of Isoniazid ( INH ) will be given for 9 months in grownups. If there are any intuition of opposition of bacteriums strain to INH or intolerance of patients to INH ( allergic reaction ) , INH can be replaced with Rifampin ( RIF ) . Normal medicine of RIF of 600mg for 4 months is a suited permutation [ 22 ] . Drugs intervention therapy ( 698words ) While for the phase of active disease of TB, the standard regimen Isoniazid, Rifampin, Pyrazinamide ( PZA ) and ethambutol ( EMB ) for 2 months followed by INH and RIF for 4 months is administered [ 7 ] [ 9 ] [ 22 ] . The consequence of the phlegm cultivation TB of patients is used to find the susceptibleness of the bacteriums to the drugs. It in bends decides which drugs to be used in the intervention. The tabular array 2 below is a guideline for the prescription of the intervention. Diagram 2: Prescription for intervention of TB hypertext transfer protocol: //www.cdc.gov/mmwr/preview/mmwrhtml/rr5211a1.htm ( 753 words ) If the bacterium become drug immune, multi-drug resistant TB ( MDR ) , other drugs are to be given. For illustration, Ethionamide, Streptomycin, Cycloserine and the list goes on. Drug opposition should be suspected in the undermentioned state of affairss: Patients who have received anterior therapy for Terbium Patients from geographic country with high prevalence of opposition ( Mexico and Southeast Asia ) HIV patients Patients known to be exposed to MDR-TB instances Patients who still have acid-fast bacilli-positive phlegm vilifications after 2 months of therapy Patients who still have positive civilization for TB after 2 to 4 months of therapy Particular intervention should be given to a certain population depending on their status for case, HIV patients, pregnant adult female, kids, extrapulmonary TB. In population of pregnant adult female, the drugs used are non to present a hazard to the foetus every bit good as to the female parent. RIF is non given because it is related to limb decrease and cardinal nervous system lesions in foetus. Ethionamide may be associated with premature bringing, congenitial malformations and Down ‘s syndrome. The drugs prescribed must be monitored carefully to forestall any long term side effects to the patients [ 7 ] [ 22 ] . The tabular array in diagram 3 show the chief two groups of drugs used to handle TB, first line and 2nd line drugs. You read "New Cases Of Tb Health And Social Care Essay" in category "Essay examples" If the first line drugs fail to handle TB as the TB bacteriums strain becomes immune, 2nd line drugs are used. ( 992 words ) Diagram 3: The first and 2nd line drugs for TB ( hypertext transfer protocol: //www.cdc.gov/mmwr/preview/mmwrhtml/rr5211a1.htm ) ( 1005 words ) Effectiveness Diagram 4: Treatment result and clip from start of intervention to transition of sputum civilization among 39 patients ( http: //www.biomedcentral.com/1471-2334/8/6/table/T2 ) C: UsersdantesPicturesTB.jpg All of the patients ab initio received day-to-day therapy that comprised INH, RIF, EMB, and PZA. Treatment was successfully completed in 36 patients ( 92 % ) , and 35 ( 90 % ) were cured. This indicates a high success rate of intervention utilizing the drugs above. ( 1067 words ) Direct observation of Therapy To maximize the completion of intervention class, direct observed therapy ( DOT ) is introduced. This method will advance attachment to the intervention. Medical officers should supervise DOT. This method ensures the intervention class of the patient is completed. hypertext transfer protocol: //www.cdc.gov/mmwr/preview/mmwrhtml/rr5211a1.htmhttp: //www.health-res.com/EX/08-01-20/r211a1b14.gif hypertext transfer protocol: //www.health-res.com/EX/08-01-20/r211a1b14.gif ( 1122words ) Diagram 5: the intervention success of TB ( % ) under DOTs in Albania, Ecuador and HaitiEffectiveness Diagram 6: the intervention success of TB ( % ) under non- DOTs in Albania, Ecuador and Haiti hypertext transfer protocol: //apps.who.int/globalatlas/includeFiles/generalIncludeFiles/toolOptions.asp? displayType=chart ( 1146 words ) The DOTS programme in China, the largest DOTS programme in the universe, prevents about 30 000 deceases a twelvemonth. Over 90 % of patients treated are cured. ( hypertext transfer protocol: //www.who.int/inf-new/tuber2.htm ) Diagram 7: Terbium instances human death rates ( % ) with or without DOTS in 2009 in China ( http: //www.who.int/inf-new/tuber2.htm ) Based from grounds from diagrams 5, 6 and 7, it is shown that the TB intervention success rate addition with the execution of DOTS. In diagrams 5 and 6, the informations in Ecuador shows that the intervention success rate under DOTs is much higher than those under non-DOTs by about 75 % . In diagram 7, the human death rate from TB is decrease by about 15 % if DOT is implemented. In my sentiment, DOT is effectual because most patients did non follow the physician ‘s recommendations and they tend to bury to take medicines regularly.DOT provides a manner to guarantee that all the patients are following their medicines. ( 1296words ) Deductions Economic deduction One economic issue that I have encountered while carry oning this research is that the under-developed states have the highest rates of TB. And they do non hold fiscal support to derive entree to the antibiotic intervention. â€Å" Tuberculosis ( TB ) – a preventable disease linked to poverty – was declared an exigency in Africa in 2005. Each twelvemonth it claims the lives of half a million Africans, many immature and in their most productive old ages. In the past 15 old ages, overall rates have doubled in Africa and tripled in high HIV countries. Africa has the highest per capital incidence of TB in the universe ( 28 % ) , with most of the worst affected states located in sub-Saharan Africa. † ( African Medical and Research Foundation, 2005 ) The province of exigency is a consequence of immense fiscal load of the low-income states as the interventions are time-consuming and dearly-won. Furthermore, overcrowded country in Africa means easier transmittal of disease from individual to individual. These grounds result in more incidence of TB in Africa per twelvemonth. In my sentiment, the authorities demand to be financially stable in order to supply citizens with efficient and broad entree to intervention. Government should besides form runs to increase the consciousness towards the figure one infective disease slayer TB. ( 1505words ) Social deduction Many TB patients will halt taking the medicine after several hebdomads as their symptoms are relieved. First of wholly, the drugs for TB are dearly-won. Second, they feel healthy after twosomes of month of drug intervention. If the patients did non finish the antibiotic class, possible result is some bacteriums will last and go immune to the drug and infectiousness of the patient doing continued transmittal to the community. These bacteriums will go on to multiply and can non be killed by the old drug, multi-drug-resistant TB. Therefore, other more expensive drugs must be used for intervention. [ 6 ] â€Å" Poverty increases the hazard of TB ; TB impoverishes the victims. More than 90 % of TB instances and decease occurs in low and middle-income states. † ( TB Advocacy, A Practical Guide 1999, WHO Global Tuberculosis Programme, STOP TB Annual Report 2001 ) The intervention of TB requires a great trade of fiscal support. The cost of the drugs and the installations merely can non be afforded by low income states. Therefore, low income states like South Africa has the most instances of TB incidence and deceases. Besides that, if a patient can non afford the medicine possible result is more people will be infected as TB is contagious. ( 1707words ) Benefits and hazards One of the most conspicuous benefits from antibiotics intervention for TB is that it can bring around and liberate the patients from TB. Antibiotics can kill and suppress the growing of TB bacteriums in the organic structure provided the bacteriums are non drug-resistant. Equally long as the patients complete the intervention class, there is a large possibility that he or she will retrieve from the disease. Isoniazid administered to latent infection of TB patients besides prevents the patterned advance of the active disease. The intervention besides aims to halt the infection from distributing to other people [ 8 ] . However, there are a certain side effects of the drugs. Normally, the side effects of the drugs are non common but they can be serious. Patients are recommended to confer with their doctor for any possible side effects and how to cover with them. By and large, the side effects of the interventions includes liver issue ( icterus, abdominal hurting, sickness, and emesis, weariness, fever, dark piss, roseola and itchiness ) , flu-like symptoms ( febrility and icinesss, sickness, purging and musculus hurting ) , flu stain, diarrhoea and the effects may change depend on the drugs administered in the intervention. One of the most common used drugs, Isoniazid can hold side effects of dysarthria, crossness, ictuss, dysphoria, and inability to concentrate, fever, roseola and hepatitis. [ 9 ] [ 10 ] [ 11 ] [ 12 ] ( 1923 words ) Alternate solution Vaccine Bacillus Calmette-Guerin is given during childhood as a vaccinum against TB. It is prepared from attenuated Mycobacterium bovis. The definition of vaccinum is substances that can trip and fix human immune response to specific bacteriums in the hereafter such as dead or attenuated bacteriums. A tuberculin trial must be conducted before the individual is to be vaccinated. Merely non-reactors are given inoculation because they lack immunisation against TB. â€Å" We estimated that the 100A ·5 million BCG inoculations given to babies in 2002 will hold prevented 29aˆ?729 instances of TB meningitis ( 5th-95th centiles, 24aˆ?063-36aˆ?192 ) in kids during their first 5 old ages of life, or one instance for every 3435 inoculations ( 2771-4177 ) , and 11aˆ?486 instances of miliary TB ( 7304-16aˆ?280 ) , or one instance for every 9314 inoculations ( 6172-13aˆ?729 ) . At US $ 2-3 per dosage, BCG inoculation costs US $ 206 ( 150-272 ) per twelvemonth of healthy life gained. † ( B. Trunz ; P. Fine ; C. Dye. The Lancet, Volume 367, Issue 9517, Pages 1173-1180, 14 April 2006 ) The monetary value of BCG is cheap [ 21 ] . Therefore, it can cost-effectively cut down the figure of TB compared to the cost of intervention. The effectivity of BCG is besides proven when it was foremost introduced into England in 1953. [ 13 ] When it was foremost introduced in 1950s, the inoculation programme has efficaciously reduced the incidence of TB by 77 % [ 18 ] [ 21 ] . ( 2145 words ) Diagnosis Tuberculin trial or Mantoux trial The Oklahoman the disease is discovered, the Oklahoman the disease is treated, the larger the opportunity the disease can be cured and managed so that it will non distribute to others unwittingly. This is due to early sensing of disease can forestall more organic structure parts from being infected and the country of infection can be reduced. The most common method used in diagnosing of TB infection is the tuberculin trial or Mantoux trial. It uses purified protein derivative and inject 5 units of it into the tegument of a patients. [ 14 ] [ 15 ] If a raised bump of more than 5mm appears at the site after 48 hours, the trial may be positive. The trial can hold false positive or false negative consequence. hypertext transfer protocol: //en.wikipedia.org/wiki/Mantoux_test ( 2274words ) Chest X ray If the tuberculin trial shows positive consequence, collateral clinical intuition of TB can be carried out via x-ray and microbiologic scrutiny of phlegm. X-ray image of a TB patient will demo abnormalcy in mid and upper lungs Fieldss and lymph nodes might be enlarged. X-ray trial can merely propose there is TB infection but do non corroborate it. Normal chest x-ray ( hypertext transfer protocol: //www.medicine.cu.edu.eg ) Chest X ray of a XDR-TB patient ( hypertext transfer protocol: //www.eurosurveillance.org/images/dynamic/EE/V13N30/TB_Ireland_Figure1.jpg ) Sputum trial ( 2428 words ) hypertext transfer protocol: //nursinglink.monster.com/nfs/nursinglink/attachment_images/0000/2432/SputumTest_crop380w.jpg? 1212559672 Besides that, day-to-day phlegm aggregation over 3 back-to-back yearss is recommended. Sputum proving for acid-fast B is the lone trial that confirms a TB diagnosing. Sputum or other bodily secernments such as from your tummy or lung fluid can be cultured for growing of mycobacteria to corroborate the diagnosing. It may take one to three hebdomads to observe growing in a civilization, but eight to 12 hebdomads to be certain of the diagnosing. Evaluation of beginning Beginning 1 I evaluated the beginning hypertext transfer protocol: //www.cdc.gov/mmwr/preview/mmwrhtml/rr5211a1.htm where the guideline on the intervention of the TB was published. It proved to be accurate because it matched with many other beginnings in term of information. For illustration, in the book of pharmacotherapy enchiridion used by druggist as a beginning of mention ( Barbara G. Wells ; Joseph T. Dipiro ; Terry L. Schwinghammer ; Cecily V. Dipiro ( 2009 ) 7th edition Pharmacotherapy Handbook. United States of America: McGraw-Hill Companies, Inc. ) , it is found that the guideline for intervention and the doses is the same. Furthermore, the information from this web site is dependable and accurate as it was published by Centre for Diseases Control and Prevention, United States of America. It is a United State federal bureau under the Department of Health and Human Services. It works to protect public wellness and supply information sing how to forestall and bring around diseases for the safety intents. It is non-profit based. Beginning 2 Besides that, I evaluated the beginning from a journal article [ Pereira S.M. ; Dantas O.M. ; Ximenes R. ; Barreto ML. ( 2007 ) BCG vaccinum against TB: its protective consequence and inoculation policies ] . The information about BCG vaccinum in this article is proven to be dependable and accurate because it matched with the beginning from hypertext transfer protocol: //www.patient.co.uk/health/BCG-Immunisation.htm. Both of the beginning stated that BCG inoculation is non 100 % guaranteed protection but its high effectivity of about 80 % enable many TB instances to be prevented. ( 2664 words ) How to cite New Cases Of Tb Health And Social Care Essay, Essay examples

Fine Arts Parent Child Relationship

Question: Discuss about theFine Artsfor Parent Child Relationship. Answer: Field of Research The Parent-Child Relationship The relationship between the children and their parents are suggesting the enduring and unique bonds. In order to understand the bonding between children and their parents, it is necessary to recognise the interaction between the parents and their children. The identification of the social, emotional, and physical bond will be fruitful enough in understanding the love of the parents (Benjamin 16). Many of theorists have developed diversified theories to explain such bonding and relationships, which create the significant impact on a childs mind. As per the theoretical perspectives presented by John Bowlby, it is noted that the successful parents need to work real hard. The attachment behaviour is a concern for individual irrespective of diversified ages. It represents the intensity of the emotions that invokes the relationship between the parents and their children. It is also noted if there is the perfect maintenance of such intensified relationship, both the parents and children ca n feel joy and security. On the contrary, if the relationship is threatened, there will be the occurrence of similar amount of anxiety, jealousy, and anger. If this is broken, it will reflect the grievances and depressions. Therefore, it can be indicated that the attachment behaviour is representing the high degree of experience (Bowlby 25). As per the theoretical observation, it is noted that parenting observes and describes the behavioural patterns. The different conditions have been changed when the children grow older. The different parenting styles determine the mental growth of the children. This theory is proven to be much beneficial to describe the intense relationship of the children with their parents that are creating impact on their lives. Parenting will be considered as the useful approach if it is compared to some extent of ethologically inspired viewpoint. The attachment behaviour is thus somewhat developing more intensity in the relationship between the children and parents. It simply defines that the ordinary events that create the experiences (Stroebe, Margaret and John 28). The theories presented by other artists are also defining that the parenthood is symbolised as the supports and educations that every child seeks from their family. It helps them in growing in a society. Moreover, the continuous encouragement can motivate them to take the right step in their careers. In most of the cases, it is noted that the relationships with mothers are usually pointed out. The motherly love is one of the basic needs of an infant. The attachments made with mother are something that every child seeks and it creates the similar impacts in the behavioural traits. Hence, it can be stated that the good parenting is supposed to be the most necessary aspect that is required for determining the growth of a child (Cavan 45). The developmental aspect of the children depends on the proper parenting style. The children can receive their proper behavioural education from their parents at the initial stage. Eventually, it becomes the driver of their future and career as well. References Benjamin, Jessica. "The bonds of love: Looking backward."Studies in Gender and Sexuality14.1 (2013): 1-15. Bowlby, John.A secure base: Parent-child attachment and healthy human development. Basic Books, 2008. 19-25 Cavan, Sherri. "When Erving Goffman was a boy: the formative years of a sociological giant."Symbolic Interaction37.1 (2014): 41-70. Stroebe, Margaret S., and John Archer. "Origins of modern ideas on love and loss: Contrasting forerunners of attachment theory."Review of General Psychology17.1 (2013): 28.

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The Unbearable Lightness of Being Essay Example

The Unbearable Lightness of Being Essay Example The Unbearable Lightness of Being Paper The Unbearable Lightness of Being Paper The Unbearable Lightness of Being, a film set in 1968 Prague, is a story of a love triangle between three main characters: Tomas, Teresa, and Sabina. Tomas and Sabina have always had a sort of love between one another as they have been making love quite some time, while Tomas also has Teresa, whom he meets on a trip out of town, and soon marries. The couples battle this love for one another, knowing that there is something deeper within this love triangle. Tomas, a surgeon living in Prague, is a persistent womanizer, unable to resist his unending stream of meaningless sexual flings with multiple and yet anonymous women. Tomas has his way with women, and having such good looks, he doesn’t have a hard time getting their attention and convincing them to take off their clothes. Tomas doesn’t have a desire or tendency to change throughout the film. There are points that Tomas gives the suggests that he is going to put away his womanizing ways and be with Teresa, the one who he is married to, yet in the end, he still has the two women, Teresa and Sabina. Tomas is happy with his sexual flings with Sabina and his unending love with Teresa. Teresa, characterizing herself as weak, is in love with Tomas. She doesn’t condemn Tomas for his adultery once they are married, even though she knows it is going on. She looks to Tomas as stronger than her, and Teresa envies what Tomas has with these women. Teresa makes the statement that she wants to understand what Tomas feels when he is making love to other women. Teresa changes continuously through the course of The Unbearable Lightness of Being, as she is forced to recognize the impossibility of her youthful dreams. Teresa comes to admire her adversary Sabina and feels Sabinas powerful sensuality; although she knows Sabina is Tomass beloved mistress. Just as Tomas must question his lightness, Teresa must also question her heaviness. Sabina, in contrast, represents extreme lightness of being. Faced with the ugliness and kitsch early in life, from her fathers repressive masculine home to the oppressive art styles pressed at her art school, Sabina declares war on the ugly and unoriginal through her paintings and lifestyle. The love affair Tomas and Sabina share is due to their mutual lightness. Teresa draws the attention from the moment she steps on the scene. Teresa is a unique character who only loves Tomas. Tomas is completely betraying the commitment made with Teresa through marriage as he chooses to continue in sexual acts with Sabina. One can sympathize with Teresa and her desire to be the only thing Tomas wants. Teresa dreams that Tomas drags her into a room as he is making love with Sabina and forces her to watch. Though Teresa suggests that this is what she wants, it is apparent she doesn’t really. Teresa only wants Tomas to want her completely and not desire other women. Tomas, as the womanizer, battles with the desire to be with Sabina, but to still love Teresa. It is apparent that Tomas truly loves and cares for Teresa, and this can be a redeeming characteristic, but the idea that he is not willing to let go of Sabina completely for his wife is a let-down. It is interesting how these characters, though so far apart, come together in the end. Teresa and Tomas have an emotional bond while Sabina and Tomas only have a physical bond. Tomas and Sabina do not share the same bond emotionally that Teresa and Tomas share. Tomas can only have sex with a woman and then leave, but when Teresa comes to Tomas’ house, she sleeps over. Tomas obviously has let his guard from women down at this point because the feelings he feels for Teresa are more than just sexual desires. Whereas, when Tomas and Sabina participate in sexual acts, the bowler hat plays a key role. Without the hat, Tomas and Sabina don’t engage in sex. The scene when Tomas visits Sabina at her house and goes to leave, but turns around to see Sabina with the hat on which instantly makes him want to be with her, proves the connection is through the erotic toys and not true love. A connection between Teresa and Sabina begins when Teresa visits Sabina for her photo shoot. Near the end of the shoot there is a physical bond between Teresa and Sabina, when they are both naked playing around with one another. When Teresa enters Sabina’s home, she knows that there are sexual things going on between Sabina and Tomas, and when she sees the unmade bed, it is at that point very clear to her. Sabina and Teresa share a physical touch during this scene that really defines the love triangle. Though Tomas, Sabina, and Teresa never interact as a group, their interactions play on one another. Teresa knows that Tomas is sexually active with other women and Sabina is suspected. This interaction between Tomas and Sabina affects the marriage between Teresa and Tomas as they try to have a marriage based on one another, but can’t since Tomas is looking outside of the marriage for sexual desires. When Teresa and Tomas pick out the puppy together, this puppy is a representation of their marriage together. They have a living thing bonding them together, such as children. This puppy is important in the relationship between Tomas and Teresa throughout the film, and in the end we see the death of the puppy and how that simple thing brings Tomas and Teresa together. Teresa and Tomas are married, Tomas and Sabina are lovers, and a slight relationship between Teresa and Sabina is addressed. This is interesting how three people can carry on such an intense relationship and not have extreme jealousy over one another. Teresa is the most interesting character in this film. Teresa knows the true meaning of life and she understands the beauty in life. Teresa connects with her photography in a way that reveals the essence and beauty behind everyday life. When Teresa takes pictures at the invasion, the pictures are of what is going on. Each individual photo has a purpose and a deep meaning other than the invasion. Teresa knows that she loves Tomas, but she learns that she can’t depend on him completely, that is why she leaves and returns home. Teresa says that she is a burden on Tomas and just a heavy weight on him. She sees how free and light Tomas takes his life, and she knows she is not that way. Teresa cherishes the simple things in life, such as her photography. Teresa falls instantly in love with Tomas because he is reading a novel when he enters the cafe. Growing up with a vulgar mother and in a town where no one reads, Teresa sees the book as a symbol or a way that she can recognize and relate with Tomas in a way that she can’t anyone else. The book remains their point of connection, as they name their dog, their only mutual possession and responsibility, after a character in the book Teresa was reading the first day they were together. Teresa notices the small things and cherishes it all. Teresa looks at life as something much more worthy than Tomas, who cherishes women and who he is going to get to take off their clothes next. Teresa catches an eye in the film and keeps the audience interested in her the entire time. The audience can relate to her feelings in a way that is more difficult to do so with Tomas and Sabina. Teresa is the most appealing character and views life as worthy and cherished other than disposable and worthless. The Unbearable Lightness of Being, a film of a very intense love triangle between three characters in Prague, is filled with symbols of love, adultery, and emotion. The film is a discussion of lightness versus heaviness and which role each character has against the other. The sexuality in the film is never too much because without it the film would be meaningless and serve no purpose. Though sometimes the audience doesn’t understand the purpose of the sex in any given scene, there is deeper meaning behind it.

Evolution of Management Principles Essay Example | Topics and Well Written Essays - 1750 words

Evolution of Management Principles - Essay Example At the present, the work is supposed to be carried out by a basis of sharing and caring within the organization’s regimes which was not the case say two decades down the road. With the changing times, the business world has evolved and so have the different methodologies and the ways and means through which it is carried day in day out. One needs to realize the fact that business is a consistently changing world and in this world only the people who are ready to change are successful. Thus to put it in the related context, change is the only constant in the world and in the business scheme of things, changing to suit the will and desire of the customers and/or the stakeholders as well as doing one last bit to bring in more revenues and profits for the company just plays the right trick for the business to succeed both in the short term as well as in the long run. (Cyert & March, 1963) Organizations which stagnate over a period of time and do not change because of one pressure or the other usually die out quickly. The ones that have existed thus far have relied a great deal on the phenomenon attached with change and consistent upgrading of the needs as put forward by the business and its norms. Furthermore, the changing market structure might call for changing strategies and lines of action that would all target the people for whom the product is actually designed as well as the competitors with whom the clutter is being broken in the environs of the marketplace. Thus competition brings in more and more quality at the end of the company with regards to its products as well as more sales in the form of its varied and changed stance on focusing towards the customers rather than the product itself. Every big business or multinational that is existent in present times credits itself on to the vision of an exemplary personality which started it all when the going was tough and when there was a huge competition in the related

The Great Sphinx of Egypt Research Paper Example | Topics and Well Written Essays - 2250 words

The Great Sphinx of Egypt - Research Paper Example Others believe that the nose was removed by Sufi who considered it was blasphemous. According to Robert (48), arguments have been raised that the sculpture was built by Pharaoh Khafre at around 2575-2465 BC. This was during the old kingdom which was characterized by the building of pyramids. However, there are various arguments surrounding the construction of the Sphinx. History There are various mysteries surrounding the great Sphinx. The great sphinx is located close to the pharaoh’s Valley Temple and along the covered causeway that led to Mortuary Temple beside the pyramid. The great sphinx is made of limestone with lion’s body and a human head. It is situated at the Giza plateau on the west bank of the Nile in Egypt. It is one of the world’s largest monoliths. It is 73.5 meters (241 ft) long, 19.3 meters (63 ft) wide, and 20.22 meters (66.34 ft) deep and weighs around 200 tons (Robert, and McNally). It is among the oldest monuments in the world and it’ s thought to have been built by ancient Egyptians during the reign of Pharaoh Khafra around (2558-2532 BC). However, there have been controversies regarding who built the statue and when it was built. The Egyptians used the statue as a sign of divinity, and there is a belief that king Harmais was buried in it. The statue faces East which signifies security. The direction the statue is facing means that it guards the temple and the other pyramids that surround it. Egyptians use different names to refer to the Sphinx (Robert, 51). These include Hor-em-Takht (Horus in the horizon), Bw-How (Olacr of Horus) and Ra (Ra of two Horizons). The building of the Sphinx could have taken place during the fourth dynasty of Egypt in the 3rd millennium BC. Also, the statue could have been built by Pharaoh Khafre and the carved image of the face looks just like his face. Others suggest that the Sphinx was built by Pharaoh Khufu the father of Pharaoh Khafre, who also built the great pyramid of Giza. H owever, there is no conclusive evidence regarding who exactly built the great sphinx. Robert (49) states that Pharaoh Khafre ruled the fourth dynasty (2558-2532 BC) after having succeeded his brother King Djedefre. Khafre was the son of King Khufu and Queen Henutsen. He reigned for around 24-26 years and he is also appreciated for having built the second pyramid at Giza. He is also thought to have built the great Egyptian sphinx. During his reign, the Egyptian kingdom obtained great prosperity. Dimensions and Proportionality The head of the sphinx is smaller than the rest of the body which makes it disproportionate. However, this contradicts the facts that it was made by Egyptians since they were good at making proportionate items. The Sphinx was carved from limestone and the stones that were removed were used in the construction of pyramids and temple. The limestone that was removed around the head was stronger and was used in building pyramids while the weaker ones were used in bu ilding the temple (Graham, and Bauval, 17). There was also another suggestion that Sphinx would have been formed through water erosion. According to Manager (1993), the history of the great sphinx had long been forgotten and the monument suffered neglect. The story of the Sphinx began around 1400 BC when pharaoh Thutmose IV was told in a dream to unearth the Sphinx body. In his dream, he was promised to become the king if he carried out the errand.  

A Stakeholder Perspective Essay Example | Topics and Well Written Essays - 1250 words

A Stakeholder Perspective - Essay Example Since the technology was invented it has been faced with numerous debates some challenging its legitimacy while other proposing for its implementation due to the benefits that come along it (Young). Statistics from WTP indicate t there are close to one hundred strains of genetically modified organism that have be developed so far with approximately forty of them being implemented in the farms for large scale production purposes (Weirich). Despite the strong opposition that have marred the implementation of genetically modified organisms in a number of countries across the world these organisms have numerous of advantages to various stakeholders in the agricultural sector (Koch and Bjarte). For instance, the strains that are genetically modified are often resistant to pests and diseases; they depict tolerance to drought and herbicides at the same time they have enhanced nutritional enrichment as compared to the traditional crops. Despite this advantages a number of arguments have been advanced regarding genetically modified organisms ranging from their safety to if elaborate legislation measures have been put in place to regulate their use and distribution (Consumers Food Safety and Environment) This paper will be arguing on the genetically modified organism debate from a farmer’s perspective based in Ghana. Ghana is a third world country based in Africa and thus it is classified among the group of developing countries that face economic and food security problems over time. Farming in third world countries like Ghana is not sophisticated in terms of farm machinery and thus most of the farming is done for substance purposes (Koch and Bjarte). Commercial farming is done on a small scale by organizations which can afford to implement mechanization in the firms in terms of buying the expensive machines that are required to implement large-scale production of crops as well as the farm inputs that are required

SWOT, PEST and Porters 5 Forces Analysis of Virgin

SWOT, PEST and Porters 5 Forces Analysis of Virgin Virgin group was founded by Richard Branson. Virgin group first started with a magazine called student. This started in 70s and got huge recognition in public. Then he opened a virgin recording studio. In 80s virgin company went on to international recognition. He then started virgin Atlantic airways in 84. In the same year he started a 24 hour music channel which was a grand success. Virgin entered in all kind of business by 90s. There are different companies under virgin group like virgin mobile, virgin airways, virgin holidays, virgin trains, cars, books etc. Virgin group is the one of the top companies in UK. In rest of the countries it is giving a tough competition to other companies. Virgin has a different strategy and approach to the customers and it always succeeded in attracting the customers. Group produces different products and has entered into different fields in a very short period. Virgin has the advantage of its brand name in the market as it is a company where most of the people are wary about the company products. Richard Branson manager of the company is the brand ambassador of the company. History: 1968: Richard Bransons first magazine went on to publish. This is the first venture by the company manager. 1970: In this year Virgin mail order was born. 1971: In this year virgins first record shop was opened in Oxford Street in London. 1972: Virgin built a recording studio and composed the songs. 1984: Company built Virgin Atlantic airways where the flights ran to all beautiful places. 1985: Company started another offer to the customers like Virgin Holidays. 1988: Virgin opened Mega stores in Glasgow, Paris and then it spread to many other major cities. 1991: In this year Virgin started selling books. 1993: Virgin started radio station. It is the first national and commercial radio station in UK. 1994: In this year Virgin entered into beverages and started Virgin Vodka and Virgin Cola. 1995: Virgin launched cinemas in UK. 1996: In this year Virgin started its Internet services to the customers. 1997: Virgin entered into transportation industry and started Virgin rails. 1999: Virgin mobiles started and it changed the way of communication. 2000: In this year Virgin started nine companies and all of them were successful. 2007: Virgin entered into Indian market with its mobile. Strategy of the company: Virgins first and obvious resource is the chairman Richard Branson that made the company to top position. Richard Bransons style and charismatic manner that attracts many people towards virgin group. Secondly virgin people are the main source of the companys success. Virgin has a unique brand recognition in different businesses that is difficult to other companies to replicate. Virgin has many numbers of companies under its shadow. The management of virgin group has freedom to express their opinions regarding companys ongoing business and innovates new strategies for the company development. Virgins management is heavily depends on the market analysis and the customer requirements as they go into customer shoes and understand their needs and serve more better. Virgin has creative employees to serve the company better and it has 25000 employees all over the world. Richard Branson adopted a policy with his managers and encouraged their own creativity for initiative ideas so managers would feel more responsible and ownership and tries to make a change in the company strategy and make it to run on success and profits. Management recruited carefully only some selected individuals who has the competitive nature and good teamwork abilities and chairman Richard Branson has selected as they are of his image in characteristics. Brand Strategy: Brand name or brand strategy is a process of attracting customers to buy a new product of its brand where brand has already got a market value. Virgin has a great brand value in UK and all the products which are produced are sold under its brand. Branding allows a customer to buy repeatedly the product and it makes a loyal supplier and the customer is also satisfied. Branding less than one name means more responsible to the supplier and trustworthy to supplier to supply the best products. Selling the products under one brand doesnt need more advertisement costs and it gets good response in the beginning as the brand is familiar in the market and there are many number trusted customers to it already. There are even some threats to this brand strategy, if the product fails to attract the customers then it may put the brand into difficult position and it degrades the image of the brand. Virgin has a great brand value in the market that uses its name tag for all its products in advertising and releases into the market. Virgin has many products in various fields under its brand name like in travel and tourism it has virgin travels, vacations etc. in leisure it has games, spa etc. In social welfare and environment it has green fund, virgin earth etc. In beverages it has virgin wines, soft drinks etc. In media it has virgin radio, music channels, mobiles, broadband, telecommunications etc. With all these it has some products like books, cloths, and finance and health bank. All its products has only one brand name and they are sold on virgin name for its brand value and good reputation. In virgin it provides two types of products, they are differentiated as convenience products and no requested products which have different types of customers and demand. In convenience products books, cosmetics, mobiles are available where all these products are convenient to buy for any type of customers. These products are bought frequently, immediately and with minimum affordable costs. The second type of products is no requested products like extra terrestrial travels where people doesnt know about it or doesnt show interest in it. Virgin introduced an offer to travel space to its customers. Due to its cost and risks many were not interested to use the offer. Virgin believes in fewer prices in differentiated products where certain level of customers expects quality of products. Branson has managed to satisfy the customers with quality services and his products through out the world. Virgin brand mainly concentrated on customers like young people who like innovative, quality, fun loving products. Corporate Structure: The structure of virgin group is different than other companies as the financial information is not clear for this business. As it is a private company and it has different fields and different organizations and there are no correct accounts, so financial structure of the company and its income and business statements are not available clearly. Branson told that the group is loosely linked to each other and they are self managed under one brand name. Branson also said that virgin is a group of private companies and not public limited company so it must concentrate on benefit of shareholders, stakeholders and financiers. The advantage of this is the company targets only on the long term profits. Virgin group is mainly controlled by Richard and his trusted employees who are working for him since twenty years. In head office there are 30 people working and he has given them freedom to work and improve the companys financial structure and he is there only to look after big deals and final strategy. The main strategy of the virgin is to work in different sectors of business under one brand name. Virgin has decentralized the organizational structure and decision making allows the managers to learn about business tactics and while avoiding large deal decision to the chairman. Virgin allows small companies to put its brand name as it gets international recognition and it would help company to promote very easily. With this virgin is able to enjoy both the large scale and small scale companys profits and world wide recognition. Virgin has a centralized unit to look all its business strategies and manage all the companies under one desk at the head office. A single website www.virgin.com allows users to access all its products and services. It has a internet business strategy which has coordination between all the companies and they act according to the strategies coming from the head office. When a customer enters into virgin website he can access to all the products of virgin which are under one portal and if he uses any product then he becomes a member of virgin family and he can use other services like mobile, telecommunication, banking, transportation, internet needs, traveling, entertainment etc. In this it gains more number of customers like virgin mobile gets customers from virgin rail records, virgin travel gets records from other virgin companies and so on. In this way other mobile companies cant get contact with rail customers or travel companies cannot contact to some unrelated company customers as they are unknown to them, but in virgin it have all types of customers and it can get in contact with all customers who are under them and this would help them increase the sale of there products. Strategic Relationships: All the companies in virgin run targeting towards a five pillar empire system that Richard was eager to create. According to Richard five pillars and heart of his business are travel, leisure, mobile phones, entertainment retailing and personal finance. Virgin wants to say to all its customers by using prefix called fun, innovative, daring. It is already said that the main strategy of virgin is Sir Richard Branson. The Britain people can immediately identify the Sir Richard Branson name and his companies. This is the main psychological strategy Richard has got and he actively participates in all marketing and promotion activities. This is the reason for the expansion of virgin empire and all other companies show interest to keep a joint venture with virgin group. There is a great demand for virgin and the example for this is actually for the virgin direct affair investment was  £15 million. But the AMP limited the leading international finance group initial investment was  £450 million and it was 50-50 joint venture. All business in the virgin group sacrificed short term profits to gain long term growth and used an individual level business strategy of decision making method. Managers are given freedom to make decisions independently for the growth and feel the same as of ownership and the value that any manager would feel. The assets and finance matters are not shared between companies and if any company became too large any other company would take its place. Management: Branson has taken few candidates who are having innovative ideas and are willing to start new business with a strong desire to beat their competitor. Richard Branson has added his own style of management style and involved actively all the employees and asked for advices to further serving customers better. Employees were actively involved in behaving with there values and there performance was accountable. Human resource management was responsible to keep people to the bonuses and profit sharing where ever possible they get promotions. Analytical Tools: PEST Analysis: Political factors: Virgin rail is running under single brand as it has partnership with stagecoach. Virgin has 51% share and stagecoach has 49% share in the market. Virgin follows all the rules and regulations of the country it is working in and it pays all taxes and makes policies according to the government rules. Virgin is Britains most trusted company and it has lot of customer following to its products and has a great influence and bonding relationship with the people of this country. The political interference in virgin group is regarding financial matters as the reports are not clear due to its partnerships with many companies. Economic factors: To virgin most of the companies are running with partnerships and they are putting only to some extent of money and they expand their business. The global recession has lot of affect on its company, like closing down or losing jobs may have direct impact on its business strategy. Operation levels are increased and taking particular attention to the competitive services regarding to customers. Fluctuations in the local and international market show the direct impact on the companys business strategy and may turn it into losses. Social factors: The social responsibility of providing good quality services to its customers is its first priority. The company has a mission to give outstanding services to all its customers according to the economic conditions of the customer. Environmental concerns are increasing day by day. So company launched its first bio-diesel train earlier than all other companies in Europe. Virgin has poor punctuality services which should be taken care and satisfy the customers by addressing on time. Virgin mobile has offered different offers to its customers according to the social conditions of the countrys situation. Technological factors: Virgin is one company which always tries to update its software or its technical knowledge and serve to its customers to a maximum extent. Virgin rail has always made updates in its technology or in its quality to its customers and made the trains run punctually without any technical mistakes. Virgin group always updates in providing internet services and technologies in it as wireless technology. Company policies also change according to the trend and interest of the customers. SWOT Analysis: Strengths: Brand name: Virgin has a strong brand name in countries like UK, USA, and Australia. Name of its brand is enough to promote any product and make it grand success in the market. Products coming from virgin can survive in the market very easily and they can get good recognition and publicity without making more advertisement. Different types of distribution: Virgin has two different types of distribution units. First is to sell the products in retail stores and the second is to sell through online. Customers can use any of these services according to there comfortable levels. Both of these distribution units are maintained by virgin group. Various processes to export: Virgin has different methods of transportation facilities to export its products. It has international airports and two big seaports near to it for exporting its product. IT professionals: It has highly skilled software professionals who work with great commitment to give the best quality of service to its customers. High budget: Virgin group has enough money to invest into any kind of business and it is earning huge profits every year for its products and it is expanding to different countries every year. Weaknesses: Loose supervision: As virgin is a group of different companies and each field has its own managers, the supervision of the company is becoming hard for anyone and control goes out of hand sometimes. Communication gap: There is a lot of communication gap between each company. Only the website to approach to the company is same but the communication between different sectors of business is very weak. Bad transportation: There is a bad transportation facility and there is no punctuality in trains and other public transportation facilities where all these are affecting the company progress. Outdated machinery: Some of the virgin products use outdated machines and these cause a great trouble to the customers and employees in it. For example virgin rails still need to update its version of trains and make it faster. Opportunities: Expand to overseas: Virgin has the opportunity to expand to overseas and make its market to reach to more customers as it is a familiar product in many countries. Products like mobiles, airlines and media can be extended to any country very easily. Virgin could get better deals: Virgin has the opportunity to get more deals from more countries as it is always ready to expand its business and it is ready to make partnership with any other company for its progress. Opportunities of training: There are many opportunities for training for fresher and retraining to other individuals in the company. So that employer has the opportunity to know more about the company and on what project it is working exactly. Using high technology goods: It has the opportunity to improve itself by improving its technology and usage of new technologies in different sectors and making customer easy to understand about the services you offer. Threats: The success of virgin group mainly depends on the corporate parenting strategy which is led by Richard Branson. It is sustained through its strategies if it goes well in the market and gives competition to other companies. In the long run Branson has to put his succession ideas and strategies for the future running of business and they require implementing properly to reach the targets of the company. Virgin has to take care about its strong leadership for the future and the implementation of its company policies and strategies for the long run of the company by managing all the companies under it carefully. Porters 5 forces: In porters five forces it discuss about the five factors where the running of a company depends and they are: rivalry, supplier power, customer power, threat of substitutes, threat of new entrants. Porters Five Forces Model Rivalry: In the market if the rivalry between two companies increases then it would result to zero profit margins. Companies try to overcome this and take competitive advantage and over their rivals. Rivalry can be caused due to various reasons and their effects may decrease prices and sometimes companies need to put special offers to face the challenges. Rivalry between companies is due to the following reasons Large number of firms: More number of firms produces same product then they compete for the sales of there goods to the same customers in a limited market place and this led to competition between companies. High fixed costs: If the cost of product is high then customers switch to other companies and this would put in trouble so the companies has to put a price with a minimum profit margin. Market growth: In this companies try to grow rapidly by attracting customers and they make plans for the expansion of there business. There would be a strong rivalry during this process as all the companies try to increase their market size. Threat of substitutes: In this model threat of substitutes refer to the same products producing by other companies and making competition. In this customers would easily switch to another product. So companies have price war and look for the low margin profits to attract existing and new customers. Buying power: This refers to the power of buyers as it is mainly concerned with customers. There are some factors in this as the buyers are powerful and if the buyers are weak. Buyers are powerful when the customers are less in concentration compared to market share and he can purchase a fair share of output. Buyers are weak when the companies take over the distribution of products on their own or the producers supply distribution of input purchases. Supplier power: In this it discuss about the power of supplier. Suppliers are powerful when there are more number of customers or when there are only few suppliers to the company. Suppliers are weak when more number of suppliers is there to supply the goods and when the less number of purchasers are available in the market. Threat of new entrants: In this if any new company enters the market this would make huge competition in the market and new entrants threat to pose more danger as they try to attract the customers and in this process they give lot of offers to the customers. In this it is easy to enter when there is huge demand for any product and lot of distribution channels. It is easy to exit when there are salable assets, low exit costs and independent businesses. Future of the company: Virgin has a lot of strategies for its future and Richard Branson is in the process to implement all these strategies. Virgin is planning to enter into more different sectors of business and to expand its business to other countries. Virgin is planning to open new businesses in partnership with any company to enter into new business and to other countries. It is planning to enter developing countries and make its mark there by giving more offers to all types of customers and increase their share in the market and their brand value. The virgin group as a business head had the following points where they value these. Understanding of markets: Virgins management has a good experience in identifying the market situation. It is there expertise and business strategy which helped the company to achieve a lot of success in all business areas they entered. Brand name which overcame barriers to entry: The virgin brand name is the Britains favorite brand and it is a respectable brand in other countries. Joint ventures: virgin secret of success is joint ventures and they kept limited investment in new products and got benefits from this in market. Freedom to managers: management is not restricted and the company helps in innovation and promotes shared partnership and responsibilities. Innovation: Virgins staff has individuals who have succeeded in their careers and the group invites many people who invest in new innovations and differentiate. All these innovative ideas made virgin in top position and they have applied in there business and got huge success to their credit. For example virgin mobiles have partnership with other telecommunication groups and they gave offers such as less monthly rentals and cheaper prepaid offers in all the places they entered. In UK virgin doesnt operate its own network but it won best wireless award in UK. Conclusion: Virgin company has many ventures to launch. Virgin managed to increase their share in the market over the last 15 years. In last fifteen years there are lot of new ventures in Virgin and entered into different fields and launched its products in many countries. A strong brand name and good service to its customers makes Virgin Company to top position in future. Bibliography: Wilson and Gilligan (1998),  Strategic Marketing Management,  2nd  edition, Butterwoth Heinemann, Oxford   Applied Strategic Planning: An Introduction by Timothy N. Nolan, Leonard D. Goodstein, and Jeanette Goodstein Applied Strategic Planning: How to Develop a Plan That Really Works: A Comprehensive Guide by Leonard Goodstein, Timothy Nolan, and J. William Pfeiffer

Survival of the Thinnest :: Health Diet Weight Papers

Survival of the Thinnest It all started with Eve. All she wanted to do was eat an apple and what happens? She gets kicked out of the Garden of Eden. It’s such a shame that the world viewed Eve’s sin as losing grace. To make matters worse, during the Renaissance the word â€Å"grace† described â€Å"beautiful† women.[i] Along came graceful Barbie the â€Å"ideal beautiful† woman. She gave all the little girls (and boys) something to dream about. Fast forward to the present. Images of perfection fill television, magazines, and even advertisements. Images that force average young adults, who make up the majority, to question the way they look. Does this make me look fat? I could spare to loose a few pounds, 50 if I’m lucky? Such thoughts consume the minds of millions. And it’s not just the girls; remember Adam got kicked out too. Plus what little girl didn’t think, Ken’s so dreamy? Ever since the dawn of time, it seems society has punished those who just want to eat. Kudos to society for consequently spawning the emaciation fad. So we need a drastic solution in order to reverse humanity’s negative body image crimes. Studies show there is alarming trend in extreme thinness due to starvation amongst high school to college students. In schools around America, teens are obsessing over perfecting their physical bodies. Students are dropping their books in the hopes of dropping something else- pounds. To be a part of the â€Å"In Crowd† they have to look the part right? In a study done by Denise Sloan, female college student participants from Florida and Pennsylvania completed a series of eating disorder questionnaires. Then the researchers measured and compared the girls’ body masses. The results? Brace yourselves folks, because what we are about to reveal is striking. Girls in warmer climates are at more risk when it comes to developing eating disorders. They also weigh less than girls who live in colder climates. Compare this to animals, where animals who live in colder climate need more body mass to keep warm. Who would have ever thought? The surveys also revealed that Florida girls care more about body image than Pennsylvania girls. So, Sloan concluded that, â€Å"The greater distortion of body image may result from the need to wear more revealing clothing.† In other words, body image anxiety increases during warm weather. Of course, since we all have to fit into that bathing suit.